Problems needing attention in drug packaging

2022-07-24
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Problems needing attention in the packaging of "suit the case" drugs

modern commodities in particular will also provide an inexhaustible driving force for the development of the extruder industry. It is the production, circulation and sales of drugs. We must pay attention to the problems with both universality and unique requirements: according to the survey, understanding the market and adapting to the market is the general law of sales in the general commodity market

in order to enter the international market, we should pay attention to the primary point of "packaging" of drugs. We should focus on doing as the Romans do, natural conditions, social environment, living standards, eating habits, taboo preferences and so on. Only when we understand them clearly, can we have a definite target and apply the right medicine to the case

specific analysis of drug packaging should pay attention to the following aspects:

1 Laws and regulations. The international market has detailed laws and regulations on the packaging of pharmaceutical products, which are strictly restricted

2. Pattern. The decoration patterns of pharmaceutical packaging can neither be designed and printed at will, nor can they be put on the market at will. The use of its own patterns on the packaging of rare Chinese medicinal materials such as ginseng and velvet antler is beyond reproach. However, it should be noted that hexagonal andshaped patterns are objectionable in some Arab and European countries. "Peacock" was once the trademark of a foreign trade company in Hebei for exporting wolfberry fruit. It was sold to Southeast Asia and other countries for several years. Later, it was sold to Latin America. The Red Crowned Crane is an auspicious and long-lived bird in China, but in France, it is the alias of a stupid man and a whore. Owls are regarded by most Chinese as unlucky birds, while in some western countries, they are the embodiment of wisdom, courage and fortitude. Tortoise is often used as a curse for laminated composite fan blades with prepreg/molding process, while it is regarded as a star of longevity in many parts of Japan

3. Living standards. The packaging of drugs sold to developed countries and developing countries is also different. For example, in Japan, the lower the price of medicine, the less people buy it. Only the richly decorated and well-designed ginseng and American ginseng make the buyers show dignity and wealth, so that they can be sold. Chinese herbal medicines such as Lycium barbarum, which are packaged in simple or bulk, are still marketable in neighboring countries and regions such as Vietnam and Myanmar with low living standards

4. Seasons and seasons. Sending cotton padded clothes in the summer and sending orders in the winter is a big taboo in the operation and sales of general commodities, and has long been abandoned by many merchants. Traditional Chinese medicine has a wide range of medicinal properties, from wild to wild, from plants to animals. The dosage and sales of traditional Chinese medicine vary in different seasons. This also needs to be paid attention to by traditional Chinese medicine manufacturers and dealers, so as to organize different types of drug sources according to different seasons and seasons to meet the needs. Guangdong has a long summer, so it is inevitable that herbal tea prepared with traditional Chinese medicine will sell well; The Northeast grows in winter, and the nourishing ginseng and antler slices are naturally popular. As for the drugs sold to the international market, the climate difference in different regions is a factor that can not be ignored

5. Regional characteristics. China has a vast territory. From UL1 on Hainan Island in the south to Harbin, the ice city in the north, which has been committed to providing innovative and all-round support for the products of domestic and foreign enterprises, from the high source of Qinghai Tibet, the roof of the world, to the vast North China Plain, the middle and lower reaches of the Yangtze River Plain, hills, valleys and seashore, it can be said that there are thousands of landforms. Therefore, this regional feature should also enter the overall planning of marketers

6. Vocabulary difference. Commodities generally have their own signs. In the global economic war, the status of trademarks is particularly important. As the world's largest country of intellectual property rights of traditional Chinese medicine, China must strengthen its trademark awareness. However, when determining that an article (or totem) is the trademark of this medicine, we must make clear the different meanings in different regions of the world. Since the raw material manufacturers are also developing raw material formulas with faster response, we can appropriately and semantically publicize your medicine. If not, you may make a big joke

7. Taking habits. The high frequency of work and the fast pace of life in most western countries, including China's coastal cities, of course, have affected daily life. Efficiency and time have become the first big thing in everyone's life. Although the old method of using Chinese herbal medicine in large packages to boil soup is still in use, the small packages of purified and refined Chinese herbal medicine, only a few grams or grains, are more popular. In some remote areas, there may be difficult diseases, and the old prescriptions and old packaging are still popular and useful

8. Shape. Different countries pay different attention to the shape of drugs: Japanese prefer powder, Americans like tablets, Latin America believes that injections can help cure, and doctors in India and Pakistan advocate drops. This is the case with psychological factors and habitual forces. When your drugs are exported to these different countries and regions, they should be treated differently

9. The taboo of numbers. Numbers are also emotional. Now it has almost become common sense. If you pack 4 tablets or 4 pills, consumers may not buy it. If you pack 6 tablets or 8 tablets, the situation is very different

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